I've lived long enough to have seen the changes in the makeup of toothpaste tubes. As a child my dad's advice, always given at the appropriate time, was "Squeeze the tube from the bottom and roll upwards, ALWAYS, VIVIAN". Why that was such a difficult job, I don't know. Pinching in the middle was the only sin I willfully committed with glee during that age.
Now the tubes are plastic. Not one to submit quickly to new changes, I've struggled at every toothbrushing time to press at the bottom to no avail. I didn't want Dad's words to boom through the clouds so my neighbors could hear. Today I examined a new tube of Crest Vivid White to be sure I wasn't supposed to keep my mouth full of foam for at least 30 minutes for a whitening effect, when I saw the following:
FOR BEST RESULTS, SQUEEZE TUBE FROM THE MIDDLE AND FLATTEN AS YOU GO UP.
My guilt slowly dripped through my pores. Now I have the ammunition needed upon greeting my dad at the Pearly Gates. As well as a photo of the directions. With a bit of effort you can read the words: